First Call specializes in assessing the value of celebrity talent for brands, marketing agencies and non-profit associations. In doing so, First Call is responsible for crafting ways to leverage talent in a marketing campaign, handling the negotiation from start-to-finish and ultimately, activating the program. The work spans public relations programs, endorsements, advertising campaigns, hospitality, promotions/sweepstakes, celebrity digital rights, meet-and-greet appearances, corporate speaking and private entertainment.

Our process includes: understanding program objectives; recommending talent based on relevance, timing & budget; negotiating all agreements; and managing celebrity activation. Our 24,000+ celebrity database provides pricing, hobbies, causes, contact information and past endorsement history, which enables us to provide quick and accurate information and talent recommendations. With offices in Washington, D.C., New York City and Los Angeles, we continue to forge strong relationships with celebrity agents, managers, publicists, marketers and lawyers.