For over two decades, Octagon has been a driving force on and off the track, acquiring experience, and expertise across all facets of the motorsports business. We have worked for some of the most respected and globally-renowned sponsoring brands, developing marketing strategies, designing consumer engagement programs and implementing innovative activation programs.

Our consulting expertise is enhance by our work with some of the biggest race events around the world and by supporting sponsors in highly-competitive international race series across multiple racing genres.

We manage the activation programs of NASCAR sponsors: Allstate, Bank of America, Sprint and The Home Depot.  We own, promote and manage Targa Tasmania, the largest tarmac rally in the world, and the Australasian Safari, both key events in the Australian motorsports calendar.