For its consulting partners who leverage baseball as a marketing platform -- clients including, Bank of America and MasterCard Worldwide -- Octagon provides end-to-end strategy, activation concept development, program management and execution both nationally, regionally and locally.
As agency of record, Octagon developed and managed Bank of America’s Major League Baseball programs including: Opening Day and All Star Game activations that involve the bank’s sponsorships with 10 big league teams, programs with 50 minor league teams and an association with Little League Baseball.
Octagon helped MasterCard leverage its relationship with 17 big league teams. One program alone, “MasterCard Presents MLB Dreams, Sweepstakes”, backed by a fully-integrated marketing campaign, drew more than one million website visits from passionate baseball fans in 10 markets seeking “Dream Days” access to a stadium for a VIP experience.
