Octagon activates two of college football’s highest-profile sponsorship programs.
Our work in support of “ESPN College Football GameDay Built by The Home Depot” contributed to The Home Depot topping a survey conducted by the CMO Council that gauged the consistency of marketing messages of 25 brands across six touch points. ESPN College Football GameDay Built by The Home Depot and associated activation programs have established The Home Depot as one of college sports’ most recognizable brand sponsors.
For the Allstate Sugar Bowl, Octagon created qualified lead generation opportunities for Allstate Agents, and enhanced the fan experience with a FanFest attended by 22,000 while providing top-level hospitality to more than 800 valued Allstate guests.
