Consulting
& Activation
Our diverse, proprietary processes include:
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Competitive analyses
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Current sponsorship asset valuations
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Strategic planning
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Strategic sponsorship selection and event creation
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Contract negotiation
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Activation program development and implementation
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Program evaluation and measurement
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Return on Objectives (ROO)
Our proprietary sponsorship evaluation tools include:
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Passion Drivers®
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Equity Benefit Model
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Property Strength Index
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PassionScore™
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8-DASH